Why It (#fastalbum) Didn’t Work
If it wasn’t already apparent, there was not enough interest in my fast album project to fill an album. While I believe it’s a worth while endeavor to create a quickly assembled collaborative work for no profit, it’s impossible to do without collaborators. As this was an experiment, failure has always been an option, and I’ve opted to let this project fail.
As any elementary school science student is aware, we can still derive a useful conclusion from a failed project. Ouch, I’ve cut myself. Hold on a second, that’s not a metaphor.
As I was saying, I believe this project didn’t succeed for a few reasons. Primarily, I have no desire to market and I have no skill at promotion. It doesn’t interest me, and so my Twitter following is limited to people I know or people I am interested in. As soon as completing this project began to depend upon me inventing ways to Attract and Activate!â„¢ an audience, it was doomed.
Another reason this failed: there is no community of ready musicians interested in hastily made non-profit music. As an amateur/lo-fi music fan the lack of interest in unpolished music disappoints me, but I can’t say I’m surprised. We live in a market driven society and there is no market here. While it is certainly legitimate to use new communication methods to create and distribute music, that’s not what these networks are really for.
As I’ve ranted previously, the transition from social networking service to social marketing service is nearly instantaneous. Here is some empty space, fill it up with ads.
Let me be clear, I am in no means bitter about this experience. Had I thought this through from the begining, I may have realized it wouldn’t happen, but a major impetus of the project was spontaneity. I can’t help but feel a little foolish– that’s part of a learning process.
I wish to extend gratitude to a few persons of interest. First of all I’d like to thank the two musicians who contributed tracks, Mike Finn and Steve Hayes. Both tracks are well made and interesting, as you can hear below:
Mike Finn’s Bellow:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Just A Minute at Steve Hayes’ Site
I’d also like to thank the twitter users who spread my project to a much wider audience than I would’ve been able to alone. While it was discouraging the project fail, it’s been very encouraging to meet communicators who share similar ideals. I think eventually this will be possible, more on that later.